How App-Free Calls Help Lead to a More Efficient Business

People today are performing fewer and fewer tasks on computers, and instead are relying solely on smartphones. Specifically among business professionals, computers are increasingly being used only when one has been provided by an employer.

In light of this situation, service providers should be offering services that can be used on phones in the same manner as on computers. Many video calling services, however, are lacking. A typical example of this is the troublesome procedure often required when attempting to make a video call on a smartphone.

In this article, we will discuss these common scenarios and propose solutions that can help to enhance your business.

Typical Setup Procedures for Video Calls on Smartphones

Many video calling systems require users to first download an app before connecting with others. Alternatively, it may be necessary to download a browser compatible with the system. This often presents users with limited choices, typically dependent on their phone's manufacturer.

Furthermore, it isn't uncommon for services to require the creation of a user account. This step often necessitates the sharing of personal information like email addresses or phone numbers in addition to agreeing to the service provider's terms of use and privacy policy.

These challenges can significantly impair the user experience and lead to higher abandonment rates.

Bellbird Requires No Initial Setup

Bellbird is DMM Eikaiwa's proprietary video calling system, designed to address the issues above in several ways:

1. No app downloads are required

Rather than going through a proprietary app, calls can be made simply and directly through your browser.

2. Standard browsers are OK

Bellbird is fully compatible with the standard browsers already included on smartphones. That means Android users can use Google Chrome, while iOS users can use Safari, both without any additional downloads or modifications.

3. No accounts are required

There is no need to create an account in order to use Bellbird; both hosts and participants can simply click the call URL to initiate the call. This saves time and removes the intrusive sign-up process normally required.

What Are the Additional Benefits of Using Bellbird?

Beyond the advantages of an easier setup, let's now examine the further benefits of Bellbird. These benefits are what we at DMM Eikaiwa experienced ourselves upon our own switch to the service.

1. A reduction in operating costs

By removing the requirements of installing apps, setting up a browser and creating a dedicated account, users can start making calls immediately. That means common issues related to such requirements ("How do I log into the App Store?" "How do I create an account"?) are avoided, resulting in zero support costs until the first call.

2. The potential for higher sales and membership numbers

If there are obstacles to using a service, users are likely to disengage. Consider your own experience: There are likely only a few services for which you would go out of your way to contact support in order to resolve issues. In most cases, users put off the hassle until they eventually forget or simply give up altogether.

At DMM Eikaiwa, the implementation of Bellbird has resulted in:

• A 50% increase in the number of trial members
• A 10% increase in the rate of conversion to paid members

For companies struggling to get users to take trial lessons, or those whose number of member registrations is low compared to the number of Unique Users (*1), we encourage you to try Bellbird to see what kind of effect it can have on your business.

*1 Unique Users (UUs) = The number of individuals who visited a website during a specific period of time.

3. An increase in user and staff satisfaction

While this article focuses on initial setup issues, there are additional stressors associated with app-based video calls. One example is the necessity for regular updates.

Have you ever been late for a call or left unable to connect because the app required an upgrade at the exact moment you attempted to initiate the call?

With Bellbird, as long as you browse on your phone regularly, you will rarely encounter a sudden upgrade that causes you to be late for a call.

Consider Your Target Demographic

For working professionals accustomed to video calls, the initial setup outlined in this article should be familiar, though it may not be welcome.

However, individuals who are unfamiliar with video calls may be confused when asked to perform these tasks for the first time.

It is important to consider whether your service has a significant number of users from the latter group. If within your organization, you are receiving a significant number of complaints or requests for assistance, a switch to Bellbird could be what you need to address these issues.

Summary

Bellbird can be used without any initial setup, even when accessed from a smartphone for the first time, making it easy for anyone to start video calling. This minimizes hurdles for new users and streamlines the process overall for all users.

This ease of use could lead to:

1. A reduction in operating costs
2. A potential boost in sales and user numbers
3. Increased user and staff satisfaction

We are currently running a free trial, so this is a great time to try the service for yourself and see how it can benefit your business! it out to determine if your service yields similar results. We are currently offering a completely free trial!

• video calling system